Month: August 2018

  • How We Doubled Our Wedding Bookings in Two Weeks

    This year started as the slowest for bookings since I started my business in 2015. But, thanks to the efforts of my incredible team, we’ve recently seen a boom in bookings. In just two weeks, we doubled our sales for the year.

    The groundwork for this increase was about three months in the making, but those months of intentionality were definitely worth the effort! We get to work with some of the most incredible couples this Fall because of it. We’re thrilled… because we truly love what we do!

    Re-Branding

    In a planning meeting a few months ago, my team and I decided it was time for a much-needed re-brand. Our business name, website, business model, etc. wasn’t working for us. Our brand just wasn’t resonating with our target market. So, we went about choosing a new name, creating a new website, and overhauling our social media. Over the summer, we rolled out our re-branding efforts, and the results have been stunning!

    Relationship Building

    Secondly, we decided to invest time and effort into our relationships with our fellow wedding vendors. The best part? We met a ton of incredible people along the way! As a result, we’ve gotten a lot of word-of-mouth referrals. We’ve also been able to refer our clients to even more vendors that we truly trust and respect.

    It’s been wonderful connecting with the creative entrepreneurs in our community. We’re looking forward to building even more deep, meaningful relationships in the months to come.

    System Building

    It’s important to make it as easy as possible for clients to book with you! That’s why we invested time into building a system and streamlining the process we take our clients through. From booking through post-wedding follow up, we’ve made our process more easy and accessible for our clients.

    Instagram

    Just after “word-of-mouth,” Instagram is our biggest referral source.  Rather than trying to figure out what we’re going to post in the moment, we decided to take the time to plan out an entire month’s-worth of content in advance. That way we could be intentional about the stories we were telling, plus it freed up a substantial amount of time in our daily schedule– time we could devote to our precious clients. That lead to wonderful reviews, which helped our new clients feel confident in their choice of wedding planners.

    Self-Evalutation

    What it all boiled down to, really, was being honest with ourselves. Being willing to take a long, uncomfortable look at where we “missing it.” From there we formulated a plan to improve everything we could and express our love for both clients and vendors.

    All those factors played into doubling our bookings for the year!

     

  • SEO Tips for Your Wedding Planning Business

    Search Engine Optimization (SEO) can come across as a little scary for first-timers in the website world… which is exactly the category most new wedding planners fall into.  All the technical terms and industry jargon can be confusing and intimidating. That’s why I want to share five simple steps you can take to improve your SEO.

    First things first

    Before we officially jump into the post, you may be thinking, “But what exactly is SEO and why does it matter?” My favorite definition is this:

    Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. — Stellar SEO–

    More visits to your website means more potential clients, which is a very good thing.

    Write posts your potential clients are looking for

    Before writing blog posts for your website, you should take a moment to consider your target audience. What are your brides/grooms searching for? What problems can you solve for them? How can you inspire them? What do they want?

    If you’re not sure what your potential couples are looking for, ask them! It’s easier than ever to throw out a fun poll or survey for your followers on social media. Or, if you’re married, think back to your wedding planning process. What questions did you have? What would you have wanted to read?

    Use keywords in your post titles

    “Keywords” are simply the words people use to find your content via a search engine. As search engines are working their magic, post titles are one of the many places they look to see if your content is right for the potential reader. Having strong, clear, compelling post titles will help your content get noticed.

    Post regularly

    In addition to keeping your website visitors engaged, fresh content helps you rank higher in search engine results. [Google likes a freshly updated website.]

    The good news is that there are so many elements and facets to weddings that there is plenty of blog post inspiration out there!

    Title your photos

    Another good way to sneak keywords into your website is to title your photos with… you guessed it, keywords. If you did an outdoor wedding with beautiful  peony bouquets, rather than leaving the default title of “IMG_112,” on your image, you could title it with the type of flowers you used, the fact that it was outdoors, or you could include the name of the venue or the town it was in. That way couples searching for inspiration along those lines are more likely to find you.

    Utilize Links

    They say, “Google hates a dead end.” This short video briefly hits on why.

    It’s important to include the occasional link to high-quality, reputable websites other than yours. For example if you write a post about bridal showers, you could include a link to a specially curated Pinterest board you made on the topic, or a another website with great resources. You can (and should) occasionally link to your own helpful content that relates to your current post.

    Bonus Tips
    • Post photos to your Google business listing regularly
    • Update your social media regularly (search engines are increasingly indexing social content)
    • Tag your posts
    • If you use WordPress, install the Yoast SEO plugin– it’s designed to help optimize every post