Here we are, four years into running my business. It has been the most challenging, exciting, fun, and exhausting thing I’ve ever done. This journey has stretched me in ways I could never have imagined, and I’ve learned so much along the way.
One of the biggest lessons I’ve learned is that it’s vital, as a creative entrepreneur, to infuse your style into your business. I mean, it is your business after all.
It was a real struggle for me at first. I think my problem was twofold:
- I saw what everyone else was doing and felt I needed to be like them.
- I was afraid people wouldn’t resonate with what I was putting out there.
I hid behind my less-than-real self/imagery and put out some pretty bland stuff. It was easier to be rejected for something I didn’t really care about than to actually put myself out there. The results? Frustration. Lackluster sales. Dissatisfaction.
It was terrible. Just terrible.
Then, I learned an important lesson that changed everything (thanks B-School)– You need to be you in your business. It’s so simple, but it makes all the difference in the world!
I’ve talked about my company’s re-brand in previous posts, but I can’t stress enough how it completely transformed my business! Bookings tripled, profits shot up, but more importantly, I was revitalized. I got my energy and spirit back. I’m more excited than ever to be doing what I’m doing. It was more than just a name change, it was a total shift in how we think about and do business.
I sat down with my teammate, Kala, and we began to define why + how we do what we do. We got crystal clear about the types of events we’d love to plan, and the types of customers we dream of working with.
In my personal life, I’m obsessed with things like recycling, minimalism, flowers, and all things natural. It only made sense to incorporate those elements into the business. Our new business name reflected it, and we even planned an entire photo shoot around it.
We chose The Farmhouse at Grassroots Farm as our venue. The owner, Miki, is incredible. I love how she gives vintage furniture new life as her ceremony seating and uses wash cloths, rather than paper towels, in the wash rooms. There are earth-friendly details galore at Grassroots, so it was easy for us to come up with the elements for this shoot. Bamboo plates, seed paper invitations, vegan cookies, natural linen napkins, and a greenery backdrop installation… I was in heaven!
We do what we can at our events to infuse eco-friendly elements, and our clients and other vendors have responded very warmly! It’s not everyone’s cup of tea, but that’s okay. We’re attracting the right clients for us.
Like I said, I used to be terrified that people wouldn’t like what I stood for. But trying to be everything to everyone was a mess. By actually embracing what we love, people have responded so positively! We’ve booked the most incredible brides and grooms over the past few months. They’re exactly what I dreamed of when I started this business.
Here are some things to thing about to help you embrace you:
- What is it that makes you, you?
- What sets you apart from other businesses?
- What parts of yourself can you incorporate into your messaging + branding?
- Who are your dream clients?
- How can you uniquely serve those dream clients?
- If you weren’t afraid of what other people thought, what would you embrace in your business?
- How can being you benefit your clients?
It’s incredible how getting real and embracing the real you can boost your confidence. Start small, but start. Ask the tough questions. Get vulnerable. Get real. Don’t let fear hold you back any longer.
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- Venue: The Farmhouse at Grassroots Farm
- Rentals: Grassroots Vintage Rentals
- Invitations: The Letterbox Shop
- Bouquet: Blue Daisy Flowers and Gifts
- Dress: Bella Rose Edmond
- Ties: Two Guys Bow Ties