Let’s get one very obvious thing out of the way- we’re human. And as humans, it’s only natural to occasionally have a pang of FOMO (fear of missing out). We see all the amazing things other people are doing, and it’s easy to think, “I want that too” or “I should be doing that, too!”
The problem? When we, as small business owners, are so busy chasing every trend or trying to be everywhere + doing everything all at once, it’s easy to burn out. And rather than gaining traction or new audiences, many actually lose ground. Plus, if you’re just reproducing more of what’s already out there, it can be hard to express to potential clients what makes your product or service better than someone else’s. You could be losing precious sales because of it!
So, what’s an entrepreneur to do?
Focus on your vision
When facing all those tempting new ideas, it’s important to ask yourself– “what’s my vision?” Will all the trends you want to follow or the opportunities you want to accept help you reach your vision? If the answer is yes, then go for it! If not, appreciate that glorious idea for what it is, and try brainstorming some ideas that will serve your mission and purpose.
Define your audience
It’s important to zero in on who your people are. By that I mean, who is your audience? Who are you talking to when you’re posting. What are their hopes/ fears/ desires/ pain points? Will the trends you want to follow serve them? Again, if the answer is yes, then go for it! If not, it’s back to the drawing board.
Find what makes you different
In a sea of sameness, what makes you stand out? Try to figure out a handful of things that you do differently or better than your competitors, and focus on + share those things.
Bonus tip: If you haven’t read “Blue Ocean Strategy,” you should!
Create margin in your calendar
While there are probably a thousand random anecdotes I could share, for this tip, I have to share my personal story.
For a while, I said, “yes” to nearly everything that came my way. FOMO ran deep with me! The result? I BURNED OUT. I had no time with my family, absolutely no free time, and very little will to get out of bed in the morning. I dreaded making good on the 60 or so things I had committed to on top of running my business.
Due to all of that, it was hard to gain any new ground in my business. I had to create room in my calendar. I had to stop and truly evaluate every single opportunity I was presented with. While it meant saying, “no” to a lot of things, it gave me the room to breathe, think, and create again. The result? A 20% increase in sales compared to last year!
Consider what’s important to you
What makes you smile? What’s near and dear to your heart? What are you passionate about? Try filtering opportunities or trends through the lens of what truly matters to you. As simplistic as it sounds, say “no” to the things that aren’t authentic to you and your business.
Everything boils down to being intentional about what you’re doing in your business. For everything you say “yes” to, you’re saying “no” to something else. It’s important to make trade offs that serve you well!