Search Engine Optimization (SEO) can come across as a little scary for first-timers in the website world… which is exactly the category most new wedding planners fall into. All the technical terms and industry jargon can be confusing and intimidating. That’s why I want to share five simple steps you can take to improve your SEO.
First things first
Before we officially jump into the post, you may be thinking, “But what exactly is SEO and why does it matter?” My favorite definition is this:
Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. — Stellar SEO–
More visits to your website means more potential clients, which is a very good thing.
Write posts your potential clients are looking for
Before writing blog posts for your website, you should take a moment to consider your target audience. What are your brides/grooms searching for? What problems can you solve for them? How can you inspire them? What do they want?
If you’re not sure what your potential couples are looking for, ask them! It’s easier than ever to throw out a fun poll or survey for your followers on social media. Or, if you’re married, think back to your wedding planning process. What questions did you have? What would you have wanted to read?
Use keywords in your post titles
“Keywords” are simply the words people use to find your content via a search engine. As search engines are working their magic, post titles are one of the many places they look to see if your content is right for the potential reader. Having strong, clear, compelling post titles will help your content get noticed.
In addition to keeping your website visitors engaged, fresh content helps you rank higher in search engine results. [Google likes a freshly updated website.]
The good news is that there are so many elements and facets to weddings that there is plenty of blog post inspiration out there!
Title your photos
Another good way to sneak keywords into your website is to title your photos with… you guessed it, keywords. If you did an outdoor wedding with beautiful peony bouquets, rather than leaving the default title of “IMG_112,” on your image, you could title it with the type of flowers you used, the fact that it was outdoors, or you could include the name of the venue or the town it was in. That way couples searching for inspiration along those lines are more likely to find you.
They say, “Google hates a dead end.” This short video briefly hits on why.
It’s important to include the occasional link to high-quality, reputable websites other than yours. For example if you write a post about bridal showers, you could include a link to a specially curated Pinterest board you made on the topic, or a another website with great resources. You can (and should) occasionally link to your own helpful content that relates to your current post.
- Post photos to your Google business listing regularly
- Update your social media regularly (search engines are increasingly indexing social content)
- Tag your posts
- If you use WordPress, install the Yoast SEO plugin– it’s designed to help optimize every post