In the incredible journey that is entrepreneurship, we all need a little boost from time to time. Being your own boss is amazing. It can also drain your energy reserves pretty quickly if you don’t have any fresh inspiration to draw from. That’s why I LOVE reading business books. I’ve read over 20 in the past few months, and it has been so refreshing! Of all the books I’ve been reading, there are three that I think (almost) any entrepreneur could benefit from.
Essentialism by Greg McKeown
The subtitle to Essentialism says it all– “The Disciplined Pursuit of Less.” As an entrepreneur/maker/small business owner/creative (whatever category you fall into) it’s easy to get pulled in about a thousand different directions at once. There is literally always something you could be doing. What Greg McKeown discusses is whether or not you should be doing all those things.
It’s a simple idea perfectly and succinctly summed up by this,
“Essentialism is… a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter. “
Imagine being free of minutiae and delving deeper into meaningful projects + pursuits. It would be wonderful, right?!? Chapter after chapter, McKeown takes you through mindset shifts I truly believe most of us need.
Building a Storybrand by Donald Miller
If you’re a marketing guru, you can skip this one. For the rest of us, Building a Storybrand has some great insight on how to clarify our messaging so customers will listen. The short answer? Storytelling.
Miller walks readers through the seven universal storytelling points we, as humans, respond to and how to use those elements to create effective messages for our websites/social media/marketing collateral.
As one would expect from a storytelling book, the ideas are very clearly expressed and easy to follow. Take your time to work through this one though! It’s such an easy read, it would be tempting to breeze right through things, but I highly recommend giving yourself plenty of brainstorming and implementation time.
Jab, Jab, Jab Right Hook by Gary Vaynerchuk
I loved this one so much, I wrote an entire blog post about it. To boil things down for you, the guiding thought behind the social media book Jab, Jab, Jab, Right Hook is that you should serve your audience (actually serve, serve, serve) before asking anything from them. Entertain them, help them, educate them, be social, because it is social media after all.
In this book, Vaynerchuk explores what makes a great social media post and how to set your brand apart. If social media or branding is something you struggle with, this one is a game changer.